At least in Japan. In Toyota‘s home market, the automaker announced that it will retail the Prius Plug-in Hybrid Vehicle (PHV) for some 3.2 million Yen (equivalent to some $41,000 US) and has begun taking customer orders.
The sticker price is a bit more than Toyota originally envisaged, but in Japan, still undercuts the all-electric Nissan LEAF which sells for some 3.6 million yen.
Furthermore with Japanese government rebates, the price of the PHV drops to about 2.76 million yen (roughly $35,000). That’s less than projected European pricing for the car when it goes on sale (estimates place MSRP in Europe to be around the equivalent of some $37,000 US), though above projected Stateside pricing ($32,000).
The question is, at those levels, will the PHV achieve a similar level of success enjoyed by the regular Prius in the US? Difficult to say at this point, but given the Prius’ somewhat celebrated status among the “green set”, greater flexibility and lower price point than all-electric vehicles, there’s a distinct possibility. Any bets on the PHV winning Green Car of the Year next time out?