Produced at Toyota’s Princeton, Indiana plant, the Sienna has long been a top seller in the United States, Canada, and Mexico. Now, scheduled early this November, South Korea will mark the Sienna’s first distribution outside of North America.
Toyota has been exporting U.S. built vehicles since 1988 and the addition of South Korea bumps the number of countries that will receive U.S. built Toyota vehicles to 19. Models that are currently exported included the Toyota Avalon sedan of Georgetown, Kentucky, the Sequoia SUV of Princeton, Indiana and the Tacoma/Tundra pickup of San Antonio, Texas.
Yoshimi Inaba, president and COO of Toyota Motor North America, Inc. is optimistic of Sienna’s success in South Korea, “Toyota’s North American operations are constantly working to identify and expand new export opportunities for the vehicles we produce here, building on our extensive investments in auto production, research and development in the U.S. and helping to maintain a strong, stable base of jobs… With this development and other possible achievements in the future, we hope to continue boosting exports from our North American operations.”
Toyota North America has exported about 100,000 units for calendar year 2010. Initial sales of the Sienna in the South Korean market is a modest 600 units annually.