Geely will make their first foray into the notoriously tough British market in 2012, hoping to emulate the success of Korean brands like Hyundai.
While Geely already helps produce the iconic London taxis, the company will face an uphill battle regarding the vehicle’s perceived quality. Their first UK offering, the EC7 compact car, will cost 10,000 GBP (roughly $15,581 USD) and feature a five-year, 100,000 mile warranty.
Geely is looking to recruit 30 to 40 dealers and sell about 1,000 cars in 2013, with a new model added for the next 4 to 5 years. Geely will be based out of Coventry, where the office of Manganese Bronze Holdings’ London Taxi Company (its partner in London Taxi production) resides, but Geely will remain separate from its subsidiary Volvo Cars.
[Source: Automotive News]