Honda Crosstour Sales Disappoint CEO

Honda Crosstour Sales Disappoint CEO

The Honda Crosstour (pictured above) is seeing lackluster sales and disappointing American Honda president and CEO Tetsuo Iwamura.

Iwamura said in a roundtable event related to the Tokyo Auto Show with journalists that it was a bad idea to originally bill the car as the Accord Crosstour because it made the CUV less individual.

Sales are down almost 36 percent at 16,679 for the Crosstour compared to last year when it sold 25,927. Those numbers were still far from Honda’s originally expected 40,000 unit figure. We liked the 2010 Crosstour when we reviewed the 2010 model despite how ugly we found it— something Iwamura wouldn’t agree with.

He sounded surprised by the poor sales numbers, calling the Crosstour a car with “beautiful styling.” Regardless of how you feel about the Crosstour’s looks, Iwamura pledged to make the Crosstour a successful vehicle in the future so it probably wont disappear any time soon.

Gallery: 2012 Honda Crosstour


[Source: Autoblog]

  • vh070

    Honda is now designing some of the ugliest cars for some time now – inside and out. There’s something wrong with the overall balance of the product line too. Solution: get new blood in and let some old blood go.

  • Robert Platt Bell

    Shame on Honda, BMW, and Porsche,
    for introducing these bloated, well, whatever you call them. Turds?
    They have the crummy gas mileage of an SUV without the limited off-road
    prowess or cargo capacity. They are just ugly, gas-guzzling wagons with
    no room in them. And yes, driving one of these makes your ass look
    big, ladies.

    The latest hideous trend in the auto world was the near simultaneous
    introduction of something called a “crossover” which is an enormous
    hatchback with a tiny hatch, no headroom, no cargo space, and no real
    utility. They have horrible gas mileage and don’t even have the limited
    off-road capabilities of their SUV big brothers. What was the point of
    these, again?

    The Honda Crosstour gets 18 mpg city, 27 highway (17/25 with AWD). The
    BMW at least manages 22/28 in six cylinder trim (18/22 with a V-8). The
    Porsche comes in last at 16/24, but let’s face it, you don’t buy a
    Porsche for the gas mileage.

    What is up with these cars? Why do the automakers fling this crap in our face? Why do they sell much nicer cars in their home markets?

    Automakers are convinced that we Americans hate Station Wagons. They
    get this idea from the hysterical housewives who have nothing better to
    do than to show up for “focus groups” and say they want to “sit
    up high” and don’t want to be saddled with the image of “Station Wagon”
    or “Mini-Van” or for that matter “Hatchback.” All of those, of course,
    were and are practical cars. But in America, only the Mini-Van soldiers
    on. Hatchbacks and Wagons thrive in the rest of the world, but not

    Um, I start to understand why the Taliban puts sheets over their women
    and refuses to let them drive cars. OK, women can drive. But should we
    let them dictate auto design for the rest of is? Focus groups were the
    same people who brought you the Pontiac Aztec, which arguably brought
    down that entire car line (note the Aztec had the same space-robbing
    slanted hatch as well). They don’t make Pontiacs anymore, and the Aztec
    was one reason why.

    Honda, in Japan and Europe, sells an Accord Wagon – the platform that
    this obscenity called the “Cross-Tour” (What is it crossing? What is it
    touring?) came from. These wagons are inexpensive and roomy vehicles
    with lots of cargo space in the rear.

    And speaking of rear, no station wagon ever made had the ugly butt the
    Crosstour has – all butt (and way too much overhang for a modern
    automobile) and no room! The girl’s got shelf, allright, but there
    ain’t nothing to it!

    Similarly, BMW decided that we don’t deserve their excellent 5-series
    Wagon, but instead have left us with the options of the 3-series wagon
    (which they no doubt will kill off, if they haven’t already) the X3, the
    X5, the X6, and this “5-series GT” monstrosity. The “ulimate driving
    machine” people have come a long way from the feisty 2002, and their
    product lineup is loaded to the gills with SUVs, just like the late,
    great Chrysler Corporation. And you know how well that worked out for
    Chrysler, right?

    The Porsche monster is an interesting beast. Porsche has a problem, if
    it wants to grow the brand. The iconic Porsche sports car is a very
    impractical car for daily driving. The SUV Cayenne has sold like
    hotcakes for “upscale” SUV buyers, who want to project an “I’m better
    than you” image. Again, mostly bought and driven by women. Again, one
    starts to empathize with the Taliban more and more.

    But most folks can’t utilize a 2-seater car much of the time. So Porsche
    provides this four-seat monstrosity (it is huge when you see it in
    person). It expands the brand, but the purists will howl.

    So what’s up with the ugly-car fest? Well, Americans apparently really love ugly cars – or so the automakers think.

    On the other hand, Mercedes and Volkswagen still sell wagons here – in
    two sizes each. For some reason, they believe that Americans like
    wagons – and we do. The iconic Mercedes wagon is a well-built car that
    gets reasonable gas mileage and hauls your dogs.

    And speaking of dogs, where does one put a dog in a car like this?
    There about about 70 million dog owners in the United States – and
    unless they have Pomeranians, they ain’t buying one of these ugly,
    useless crossovers.

    In a way, these things are like the ill-fated Dodge Magnum wagon – they
    took the useful American Station wagon, and then slammed the roof-line
    to the point where it had no storage or place where a Labrador could
    stand up. Pretty useless as a wagon! And no, they don’t make them

    The Passat and Jetta wagons have almost cult-like followings. They are
    roomy, practical and get staggeringly good gas mileage (like 43
    highway!). VW has set its goal of becoming the world’s largest
    automaker – surpassing Toyota. With a well-designed and useful wagon,
    they just might accomplish this – and we would forgive them their errors
    with the Panamera, which is a niche-market car, anyway.

    But in the meantime, this sort of sheetmetal keeps me out of the car
    market. Why on earth would anyone trade in a functional and useful
    vehicle for something like this – which has no room and gets crappy gas
    mileage and was hit with an ugly stick – twice?

    But, I guess Americans are very foolish people. We care more about
    image than substance, and I guess we delude ourselves into thinking that
    these “sporty” crossovers make us look athletic and sporty, with their
    flattened roof lines. And we can delude themselves that they are not
    driving a sedan, which is “boring” if not practical. And we can say
    they are not driving a “Station Wagon” which for some reason we think
    marks us as a dork. Well, they think it, anyway. I certainly don’t.

    Chasing status and worrying about your image is one sure way to end up
    broke, however. And these monstrosities of cars illustrate how you can
    squander money on a useless piece of machinery that sacrifices utility
    for style.

    Will these “crossovers” become the next big thing? Perhaps. But then
    again, people are idiots. They will buy whatever dog turd you put out
    there, provided it has a Facebook page. But long-term, I think the lack
    of space, poor gas mileage, and other factors may at least force the
    makers to re-think the proportions of these things. A car that is not
    useful isn’t much of a car.

    And as 1/3 of our population lurches toward retirement, many of us will
    prefer more practical vehicles than a gas-hungry SUV or a big-butt
    cross-over with no interior room. And a traditional station wagon hits
    both the gas mileage and utility targets right in the bulls-eye.