In order to counter currency and geographical volatility, Honda announced the use of North American assembly facilities to produce vehicles for export. After experiencing earthquake, tsunami, and yen fluctuation, many Japanese automakers are discussing methods of minimizing the export output of domestic assembly plants and increasing product assembly overseas.
Honda CEO Takanobu Ito tells Automotive News, “Right now, we are asking the U.S. to take on a lot of our production, and exports as well. Already they have been doing some exports to the Middle East, but we are asking them to do more exports around the world.”
Last year, 32,978 cars from plants in the U.S. were distributed for sale in 20 different countries. There has been no word on how much Honda plans to increase North America’s volume of export. However, Ito will cut Japanese plant exportation to 10 to 20 percent of total output. If needed, Honda may even further expand its operation in North America.
[Source: Automotive News]