South Korean automakers have been on a roll for the past two years and there are no signs of letting off. A radical departure from Hyundais of the past, the new Hyundai Veloster earned GOOD DESIGN award in the transportation category. Held at the Chicago Athenaeum: Museum of Architecture and Design, GOOD DESIGN awards are handed annually to the most innovative designers in a broad array of industries– not just automotive.
According to Hyundai Motor America director of Product Planning, Scott Margason, “With Veloster, we want to show consumers that high style, fuel efficiency and affordable pricing can all be found in one vehicle. Veloster stands out from the crowd with a stylish yet functional design. We’re honored that GOOD DESIGN is recognizing the beautiful design and unique personality of the car.”
Highlights of the Veloster’s design are its three-door layout. While this design has been adopted by the and Saturn SC-2 3-door coupe in the past, the third door is opened conventionally rather than suicide, retains a B-pillar for structural rigidity, and has its own exterior door handle rather than needing to rely on the front door to open first. What’s more, designers compliment the Hyundai for its bold design statement and its distinctive forms including black A-pillars to give the sports coupe an aggressive motorcycle helmet visor appearance. A distinctive glass hatch in the rear and dual centered chrome exhaust tips carry the edgy design to the rear. Inside, the center console is designed to resemble a sport bike fuel tank while HVAC air vents are heavily influenced by motorcycle tailpipes.