News that Jaguar and Land Rover won’t exhibit at this year’s North American International Auto Show can be taken as a sign of the diminished importance the Detroit show now plays on the global stage.
There’s more to this story, however, as the reason the two luxury brands will be absent is due to a conflicting schedule with the Auto Expo show in New Delhi, India. While India’s importance as an emerging market can’t be downplayed, the decision has less to do with growing economies and more to do with the fact that JLR parent company Tata Motors, is from India.
In addition, JLR has little new to show a western audience, having already revealed the Jaguar C-X16 and Land Rover DC100 concepts, first at the Frankfurt Motor Show and then at the Los Angeles Auto Show in November.
JLR has confirmed that executives will still be cruising the show floor. After all, the Range Rover Evoque is on the shortlist for the 2012 Truck of the Year.