With the companies current shift towards inspired design, Kia motors will produce the GT concept which was first shown at the Frankfurt auto show in 2011. The GT’s slick design is clearly aimed at competing with European luxury brands such as Audi.
Kia is saying that the introduction of the GT will not be a one off model but will be followed possibly by a two-door coupe and even a station wagon thus adding a new family of vehicles to the already growing brands ranks. The GT shown at the Frankfurt show was presented with a 390 horsepower turbocharged V6 which seems like part of the ploy to convert a few Audi and BMW owners over to the Korean brand. Kia wants to present the GT as a cheaper alternative to those interested in buying a luxury car at a cheaper than luxury price.
Peter Schreyer, Chief designer for Kia has even hinted that he would like to design a budget sports car for the brand that would compete with the Mazda MX-5. Although the general direction of the company as of late would suggest that this could be a reality, there is nothing concrete to say that it is.