Home / Auto News / News article: Lotus Debuts New Evora GTE By Swizz Beatz - AutoGuide.com News
 |  Dec 03 2011, 12:00 PM

The Evora GTE is the most powerful Lotus to date, making 444 horsepower with a 3.5-liter v6, but track-bred performance isn’t quite enough to make it pop.

Instead Lotus signed a deal with rapper/producer Swizz Beatz to collaborate on a special line of cars that have hiphop swag. This isn’t the first time an automaker resorted to the rap community for extra buzz, as Funkmaster Flex and Ford had a tie-up earlier in the decade.

Lotus chose the Alvin Ailey’s Opening Night Gala to show off their chrome-adorned special edition Evora GTE. Aside from serous horsepower, the car gets an automated manual transmission and carbon fiber throughout the body, good for shaving off anther 231 pounds.

  • dl

    Wow, we have seen another act, of a 12 year old CEO OF LOTUS, the guy has driven the likes of success into the ground, one more time, the biggest mistake lotus owners have made is letting Dandy boy spend money and make too many decisions, This is what one person that has all the answers dose (((it don’t work))) burn Dandy boys ideas down,
    If you have a lotus sale it, the appeal is going down, we understand, the apple of a marketable item is based on its worth and the ability to get people to perceive the value as a needed item, were in the universe dose making this swizzle stick a great move, we are trying to get 12-22 year kids to buy cars and poor people, great job Dandy boy, some one screwed up giving Dandy boy the CEO job why we could have given him a job at Lotus but at the back of the room with no Desk, Pen or Paper.