Every year an automaker is chosen to be celebrated at the Goodwood Festival of Speed with an artistic installation directly in front of the historic Goodwood house in West Sussex, England, and a host of classic and shiny new cars on display. For 2012 it will be the iconic English brand Lotus.
This acknowledgement comes at important time in Lotus’ history, both when looking into the future and consulting the past. In 2012 Lotus will celebrate the 50th anniversary of the Elan sportscar, the 40th anniversary of the Espirit supercar concept unveiling, the 35th anniversary of the 78 ground effect Lotus F1 car competing for the first time and the 20th anniversary of cyclist Chris Boardman winning a gold medal at the Barcelona summer Olympics while riding the type 108 bicycle developed by Lotus. Next year will mark a big year in the company’s history as well, when the new 2013 Espirit supercar is finally unleashed.
The Goodwood festival’s chosen Marque is always an honor that is bestowed upon a company the organizers feel have had a major influence on car culture and automotive history. Some of the companies that have been celebrated include Jaguar, Audi, Alfa Romeo, and Land Rover just to name a few.
The 2012 Goodwood Festival of Speed begins on June 28 and should be a great celebration of Lotus’ past accomplishments and future endeavors.