With only about three weeks until 2012, the Australian car market could end 2011 with a new best-selling sedan for the first time in 15 years. Although the Holden Commodore has been Australia’s favorite and a sales leader since 1997, Australia’s Federal Chamber of Automotive Industries revealed that the Mazda3 has currently sold 301 more units than the Holden. What’s more, the Commodore faces a threat from another Japanese sedan, the Toyota Corolla, which has managed to gain “top-seller” honors for four months out of 2011.
The Holden Commodore has been steadily losing its market share for the past couple of years as consumers have begun selecting smaller cars or crossovers instead, marking the end of the sales dominance of Australian automakers. However, while discounts might just be the thing to give the Commodore a last minute boost in sales, Holden has no plans to enter into a price war with Mazda in order to take back their top spot.
[Source: Sydney Morning Herald]