Top 10 Automotive News Stories of 2011

Top 10 Automotive News Stories of 2011

7. Ford Proves Truck Buyers Can Love a V6

The dominant force in the truck market, Ford’s F-150 has been the top selling model in North America for over 30 straight years. Normally, when that’s the case, you don’t mess with a good thing, but Ford is feeling the pressure of increasingly strict fuel economy and emissions standards and so it made the bold move to introduce a version of the current truck powered by a new EcoBoost direct-injection twin-turbo V6 engine.

Foreseeing a reluctance by truck buyers to switch to V6 engines, let alone potentially high-maintenance turbocharged ones, Ford let loose a marketing onslaught aimed at convincing buyers of just how durable the new engine is – using one particular stunt where an EcoBoost engine was tortured for 160,000 miles, including spending 24 straight hours towing 11,000 lbs and running the Baja 1000.

Either the marketing folks need a big year-end bonus or truck buyers are more easily convinced than anyone thought because year-to-date the F-150 EcoBoost model has accounted for 41 percent of sales – just shy of the 44 percent take-rate of the 5.0-liter V8. Add in the standard 3.7-liter V6 and the six-cylinder is now Ford’s volume seller in the segment.

EcoBoost models make 365-hp and 420 lb-ft of torque with a 16/22 mpg rating, a max payload of 3,060 lbs, and a 11,300 tow rating.

  • Chris Van Auken

    First off, if GM (giant mess, God’s mistake, take your pick) is looking at the volt to rescue them, they are in worse trouble than we thought. The sales of the volt are dismal, and is selling them to government agencies mostly. And we know how efficiant governments are. It is not Pinto wrong. It is worse. Pinto’s could leak fuel which was a hazard no doubt. These things catch fire long after an accident. Talk about a time bomb. GM still owes the government most of the money they took. It is still owned by the federal government as far as I am concerned.

  • Steve

    I know why don’t you just slate General Motors. Talk about taking the easy way out.
    GM are a world wide automaker, the Volt needs to be a success. Did you report on why the Volt supposedly catches fire? Did you ask someone at GM for an interview to put the questions to them?
    Why did you not try to put any positive input in your article at all?
    You would need to be a proper journalist to do that I would imagine.
    You owe it to your home auto industry to do your job to your best ability, i would bet it pays your wages. It is easy to take a swipe at GM, no one is going to call round to you home and smack you in the face are they? I would like to!
    why not speak to someone at GM?

  • Jannis

    Get with it. The Volt is only being offered in 7 U.S. cteiis the 1st year. A 50% production increase for 2012 by adding the rest of the nation is not much of an expectation. Nice spin job GM.

  • brimoind

    Typical Jannis, you see a story  and pick out one thing to comment on and that is to show your negativity to General Motoprs nothing else! Great job, keep it up you will all be buying chineese cars soon enough, except that your economy will be in such a mess that most Americans will not be able to afford a car!
    Get with it and support the USA fool.
    By the way i am not American, i do not know anyone personally who is American and i have never been to America. I do know that there are an awful; lot of Americans who seem to support anything other than what they make locally though, a reason?
    It’s still your call, you are the superpower, for the moment anyway!