4. Ford F-150 EcoBoost
Until Ford introduced its EcoBoost-powered F-150 model this year, there were two commonly held misconceptions about truck buyers. First, that they wouldn’t buy a V6 over a V8, and second, they wouldn’t gamble on a turbocharged engine (non diesel anyway), with its potential maintenance issues.
To everyone’s surprise, truck buyers embraced the new twin-turbo V6 F-150, a fact helped by the fact that with a 11,300 lbs tow rating, the EcoBoost engine offered more capability than even the V8. By year’s end, EcoBoost F-150 sales have topped 100,000 units, accounting for roughly 41 percent of total sales and just shy of the 5.0-liter V8’s 44 percent take-rate.
The opinions of regular truck buyers were confirmed by AutoGuide editors who fell in love with the EcoBoost truck – read the review here.