Toyota Aims to Regain Top Automaker Spot in 2012

Toyota Aims to Regain Top Automaker Spot in 2012

Toyota has announced new sales and production targets for 2012, which, if met, could place it back on top as the world’s largest automaker by volume. According to a just-released sales and production plan outline, the Japanese auto giant aims to manufacture 8.48 million Toyota, Lexus and Scion models in 2012, a significant 20 percent increase over this year’s projected 7.9 million unit sales figure.

In 2008 Toyota stole the title of world’s largest automaker from General Motors, which had held it for the previous 76 years and has continued to stay firm in the number one spot ever since. However, that three-year run is expected to conclude at year’s end, with GM taking over the top spot once again. In fact, with Toyota’s supply issues in 2011, due to the Japanese earthquake and tsunami, the automaker is likely to slip to third in the overall sales race with Volkswagen placing second.

Beyond 2012 Toyota continues to forecast growth, though of the less dramatic sort, with projected production of 8.98 million units in 2013 and sales of 8.95 million units.


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