The South Korean auto market has long been dominated by domestic automakers like Hyundai and Kia, but Toyota is planning to make a play by sending 6,000 American-built Camrys to South Korea.
Deliveries will begin starting in January, 2012. Toyota has been exporting the Sienna minivan since November, and also sells the Corolla, Prius and RAV4. Toyota is evidently looking to take advantage of a new free-trade agreement signed between the U.S. and South Korea, as well as take advantage of favorable exchange rates between Korea and the U.S.
Our big question is, with Korean cars (especially Camry competitors like the Hyundai Sonata and Kia Optima) so good noawadays, why would any Korean consumers even bother buying them.
[Source: Wall Street Journal]