When you’ve got a vehicle that’s as hyped as Tesla‘s Model S, you need to keep interest alive, especially if you’re pushing the boundaries of automotive technology and looking to recoup at least some of your investment.
The all-electric Model S, which aims to deliver a 0-60 mph time of around 5.6 seconds, a top speed of 125 mph and a range of up to 300 miles, has witnessed a long gestation period, though Tesla says it plans to have the car, which will be built at the old NUMMI plant in Freemont, California, on sale by this summer.
In the meantime, in order to try and keep the Model S the hot topic of conversation, Tesla has released this video, in which designer Franz von Holhausen and sales supremo George Blankenship discuss the merits of the all-electric, high performance sedan.
Tesla says the car will have a base retail price of $57,400 (before tax credits) and will come with a choice of three different battery systems (40 kw/h for a 160 mile range, 60 kw/h for 230 miles and the 85 kw/h 300 mile range topper), plus four different trim levels, Model S, Model S Performance, Signature and Signature Performance (the latter three including such features as air suspension and Nappa leather trimmed interiors).
Whether or not the Tesla Model S will actually live up to the hype remains to be seen, nonetheless, the company is doing what it can to ensure that when the first cars are eventually delivered, they don’t end up suffering from the DeLorean syndrome.