Home / Auto News / News article: 2013 Dodge Viper to Headline NY Auto Show - AutoGuide.com News
 |  Jan 16 2012, 1:07 PM

Numerous new cars will be unveiled at this year’s New York Auto Show, but we can already reveal the venue’s main attraction: the all-new Dodge Viper. Except it won’t be a Dodge at all.

When it debuts, the Viper will be the flagship model for the new SRT (Street and Racing Technology) brand, which has evolved from being an in-house tuning division to its own entity, headed by Chrysler design boss Ralph Gilles. Other models in the brand include SRT performance versions of the Challenger, Charger, Chrysler 300 and Jeep Grand Cherokee.

Demand for the new American sports car will be significant and so as to reward loyalty Chrysler has decided to limit the few thousand first year units to only Viper owners and members of the Viper owner’s club.

[Source: MSNBC]

  • chris

    Ralph Gilles , This guy gets it.

  • Bill

    can’t wait !!!!!!

  • IRIE (FORMER VIPER OWNER) 4 of them to be exact

    In anticipation of any ignorant comment that will surely be posted here, I have to say this.
    “If you have never driven a viper, or never mastered the skills to push a viper to anywhere near its full potential… then please, SHUT UP!”
    When you fail to recognize what the viper intended purpose was, and how well it fulfilled that purpose, you only make your ignorance obvious to everyone.
    If you didn’t get it before, you probably won’t get it now. But then again… if you talk S**t about the viper, you are obviously s…l…o…w… in many ways.

  • Steve

    What a great way to delude a brand. First they take away the Ram truck from Dodge and now the Viper. Stupid.