A concept minivan, little information was available on it at the show. All we could get from Chrysler was that the 700C is “a styling exercise, designed to gauge public reaction.”
When Chrysler/Fiat CEO Sergio Marchionne toured the Windsor assembly plant which builds the current Dodge Grand Caravan and Town & Country models, he talked about “big plans for the future,” though declined to reveal much more.
With minivan sales still a staple part of the Chrysler’s business in North America, yet the segment for the most part suffering from a lack of new investment, perhaps the time has come to reinvent the concept of what a minivan should be.
And if the Chrysler 700C concept is any indication, that might just result in the most exciting people mover seen in more than a quarter of a century.