The Epcot Center, Walt Disney World’s theme park dedicated to human achievement, has renewed its long-term business relationship with GM and are making plans to overhaul GM’s “Test Track” amusement ride this year to re-open as the new Chevrolet Design Center. GM will also be involved with Walt Disney Imagineering of the development of the ride.
The Test Track ride opened for the public in 1999, and was intended as a ride that would educate the public of how prototype vehicles undergo a series of tests for evaluation as the visitors ride in futuristic cars rolling along inside a “GM testing facility.” The new Design Center amusement ride at Epcot will remain similar to Test Track but replaces the testing of a generic prototype with a new concept that allows visitors to design and create their own vehicles as well. Guests use interactive design and styling workstations to make up their own vehicles, and then hop aboard to experience their thrilling creation on the twisting and turning ride-course. This design workstation area is very similar to the queue elements that Walt Disney World has added to attractions in order to make waiting in line a more engaging experience. After the ride, riders can view the score their prototype received out on track to determine how well it did.
According to George Aguel, Senior Vice President of Corporate Alliances for the Walt Disney Company, “We are excited to renew our long-term alliance with General Motors. This unique agreement extends collaboration between two of the most recognized brands in the world, a relationship that spans over 30 years. The re-imagined Test Track Presented by Chevrolet will continue our shared goal of providing unique and innovative experiences that engage Disney guests in exciting and interactive ways.”
The GM Global Chief Marketing Officer Joel Ewanick adds, “As a global brand, Chevrolet is looking forward to welcoming Guests from around the world to the re-imagined Test Track. The best of Disney and the best of Chevrolet will come together to bring Guests an immersive experience in the design process of the vehicles they see on the road today and will see in the future.”
An official opening date for the Chevrolet Design Center at Epcot has not been announced.