In an industry which has recently seen generally negative news regarding sales figures, Jeep is bucking the trend. Global sales for this purely SUV brand are up by 41 per cent, while in the US, sales grew by 44 per cent.
However, that is nothing when compared to the growth the brand has enjoyed in Europe in 2011. In Germany for instance, sales have grown by 124 percent, and in Italy by 117.6 percent. In France they are up by 71.7 percent and even in economy stricken markets like Spain and UK, sales grew by 21.2 and 18 percent respectively.
On a whole, European sales for the Jeep brand have swollen by 61.8 percent. This is certainly great news for the brand and its investing partners.
“The increase in Jeep sales in Europe is evidence that Chrysler Group’s integration with the Fiat Group is clearly working,” says Mike Manley, President and CEO, Jeep Brand, Chrysler Group LLC. “Much of the Jeep brand’s success in Europe can be attributed to a strengthened dealer network, as well as a roll-out of new Jeep models for the European market – including the incorporation of Fiat’s fuel- and emissions-saving MultiJet II technology on the new 3.0-liter CRD engine that powers the Grand Cherokee.”
If Jeep can continue on this upward swing, it can become the most popular North American import brand in Europe.