In terms of prime time viewing, it often doesn’t get any better than during the Super Bowl. As a result companies want to make every second of air time count during the commercial breaks, often leading to some of the most inventive ads of all time.
This year, Kia Motors is pulling out all the stops, thanks to a commercial which Michale Sprague, head of Kia’s US marketing and communications calls “the ultimate man’s dream.” It’s all part of a plan for Kia to boost its image into a more upscale, edgier brand.
Essentially, the ad incorporates a Kia Optima tearing around a race track, while scantily clad supermodel Adriana Lima and mixed-martial arts fighter Chuck Liddell do what they do best, as Mötley Crüe rock on stage, performing Kickstart My Heart.
The 60-second commercial will first be seen in movie theaters beginning on February 3, while 15-second teaser ads will also air beforehand. In an attempt to maximize the ad’s potential Kia will also leverage both the Twitter and Facebook followings of the stars featured in the commercial.
[Source: USA Today]