Mercedes-Benz is going guerilla with its marketing tactics for the new A-Class by placing camouflaged cars around Germany stamped with QR (Quick Response) codes to give those lucky enough to scan them a chance at some prizes.
While that’s good news for a bunch of lucky Germans, the rest of us will have to settle for a new video showing the body shape, headlights and bits of bumper. The video is just a small teaser for the full reveal which will happen in Geneva this March.
If you’re in Germany and see one of the “specially marked” vehicles, whip out your smart phone and scan the code. It could lead to a visit to witness the A-Class debut in person.
Last month our spy photographers spotted a camo-wrapped A-Class being tested but we weren’t sure about the mechanical details. Since then we’ve learned that it will likely feature a 1.8-liter turbocharged four cylinder mated to a seven-speed dual-clutch transmission. Most models will feature front-wheel drive, though the AMG variant will get 4Matic treatment.
Expect to hear about the A-Class hitting the road in Europe by the end of the year, but not in the U.S. until mid 2013. There will, however, be a four-door coupe hitting the American market based on the same drivetrain later this year.
We’ll be covering the A-Class reveal as well as other breaking news from Geneva starting on March 6.
Watch the promo video after the jump.
[Source: Motor Authority]
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