Although the auto industry is generally seen as a fast-paced, every changing business, where the latest and greatest rule supreme, some vehicles and even automakers defy that trend, remaining true to their original concept of motoring.
A standout example is Britain’s Morgan Motor Company, based in Malvern, Worcestershire. For 75 years it’s been hand building essentially the same car, the 4/4, complete with a wood ash frame. And while the company has expanded into developing high tech models such as the Aero Supersport and zero emissions electric vehicle projects, the 4/4 remains a firm favorite with a substantial waiting list worldwide.
In celebration of its first four-wheeled machine to enter production back in 1936, Morgan is launching a special 75th anniversary edition, available in three exterior colors, Sport Black, Sport Red or Old English White, with a matte hood stripe and special “4/4″ and 75th anniversary emblems. Other features include narrow fenders, 9-stud windshield and black painted 15-inch wire wheels.
Powered by a Ford sourced 2.0-liter Duratec twin cam four, cranking out 145 horsepower, the 4/4 Anniversary, in part due to its light weight (a shade over 2000 lbs), is a relatively spritely machine and will do 0-62 mph in around 7.2 seconds and reach a top speed approaching 120 mph. In car that employs essentially 1930s technology, that kind of performance feels decidedly supersonic.