Home / Auto News / News article: Porsche Design Opens Store in New York's Soho District - AutoGuide.com News
 |  Jan 23 2012, 2:30 PM

Porsche Design is setting up shop in New York’s trendy Soho district. This is the second Porsche Design store location in New York, and it will outfit affluent shoppers with its luxe line of products.

The new flagship store will not only feature swanky Porsche swag, it will also showcase a designed wall showcasing the brand’s history and a VIP shopping area. Located on West Broadway in Manhattan, the Porsche Design store covers 250 square meters of retail space filled with the brand’s entire range of products. This includes luggage, eyewear, smoking accessories, mobile phones, and the Porsche Design Fashion Collection for women and men.

“With the store in SoHo we are taking the Porsche Design luxury brand to the next level – not only in New York City and the United States of America but globally”, said Dr. Juergen Gessler, CEO of Porsche Design Group. “Porsche Design SoHo is the world’s largest store and brings our philosophy of ‘Iconic Style’ alive. The boutique will not only set its footprint within Lower Manhattan but also become a landmark for shopping enthusiasts around the world. The idea behind that new store and our whole lifestyle matches perfectly with the Manhattanites’ lifestyle.”