Home / Auto News / News article: Porsche Promotional Video Outlines Design History [Video] - AutoGuide.com News
 |  Jan 20 2012, 1:15 PM

2012 Porsche 911 11.jpg

Wall Street traders holding hot commodities might yell “sell sell sell!” They want to shoo as much out the door while demand is hot because, as they know, the definition of “in demand” changes all to quickly, or does it? No doubt a fair number of those individuals finish their day by drawing a key from their coat pocket emblazoned with a Porsche coat of arms, proving that some commodities have staying power.

Some argue that Porsche’s cars have barely changed from a styling perspective. Those changes are so minimal, they may say, that the product is old and stale. Opinions be damned, Porsche doesn’t agree and released a video to massage their fans and thumb noses at critics— all at once.

The video chronicles the company’s history and how the new Carrera evolved into what it is today, making a point to be clear that their goal is to maintain a distinctly Porsche look while constantly improving the smallest details year over year. You can decide for yourself and watch the video below.

GALLERY: 2012 Porsche 911 Carrera

2012 Porsche 911 01.jpg2012 Porsche 911 02.jpg2012 Porsche 911 03.jpg2012 Porsche 911 06.jpg2012 Porsche 911 07.jpg2012 Porsche 911 08.jpg

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  • CA

    When a car like the Porsche evolves slowly over 30 40 50 years, the end result is perfection with mastering 100% quality. That is why the car is so reliable.

    Now, take most American designed cars, it changes so radically, that it is always like a new car and they have no time for perfection and quality. Thus, some models just die away, sometimes within a couple of years.