There was a time, not so long ago, when Porsche decided they didn’t need to participate at the North American International Auto Show because Detroit, Michigan wasn’t the right demographic market for their products.
Oh, how times have changed. Not only has Porsche returned to the venue, but they are staging a World Premiere of one of their most important models, the latest 911 Cabrio (991 Coupe pictured above).
Those who will be in Detroit (that includes us) will be the first to lay eyes on the drop-top version of the 991-generation model Cabriolet.
Bernhard Maier, a Porsche AG board of management member for sales and marketing said; “The USA is and remains an important market for Porsche with good growth prospects. Detroit was deliberately chosen for the world premiere of the new 911 Cabrio because the USA is far and away our largest 911 Cabrio market.”
The latest generation of 911 will go on sale on our turf next month, with the Cabrio following a few months later. So if you’re rich and you know it, you now know when to visit your local area Porsche dealer.