Thanks to the Chinese market, Rolls-Royce had a record setting year for sales in 2011 with 3,538 luxury cars delivered to customers. In 2010, Rolls-Royce only managed to sell 2,711 cars, 31-percent less than 2011.
Rolls-Royce’s previous best year was back in 1978 when they said 3,347 cars. The record-setting 3,538 marks the highest sales in a single year in Rolls-Royce’s stories 107-year history. Strong sales growth occurred worldwide, but the Asian Pacific region was the most significant with a 47-percent increase. North America was up 17-percent while the Middle East experienced a 23-percent growth compared to 2010. At home, the United Kingdom reported a 30-percent growth in the year.
The luxury automaker also enjoyed growth in their Bespoke personalization program with nearly every Phantom model leaving their factory with some element of personalization done to it. Rolls-Royce’s Bespoke personalization program allows the buyer to choose from unique paint colors, interior details and embroidery or even whole vehicle designs with champagne sets and humidors.