Newest BMW M isn’t a Car, but it Sure Can Corner

Newest BMW M isn’t a Car, but it Sure Can Corner

BMW’s newest creation won’t be found on the roads – instead, look toward the snowy hills to catch K2 LTD. BMW M Design Edition skis in action.

Partnering with K2, BMW’s 500-pair limited edition of the K2 SideShow model skis was inspired by the automaker’s M class model. These skis take the benefits of a traditional camber and pair it with a rocker design (that’s where the shovel section is bent up to give the skier versatility and turnability). To give you power, edge grip and control when you kick up powder, the K2 LTD. BMW M Design Edition skis feature K2 BASELINE technology from the new K2 Collection.

These skis sound great, don’t they? Well, we’ve got some bad news for you – you can’t buy them; the only way to get your hands on them is to win them. The limited edition skis are prizes in this year’s BMW xDrive Cup. In this contest, winter sports fanatics collect “Badges” at 13 venues in Germany, Austria, Italy and Switzerland. To take part, you compete against other skiers and snowboarders on a marked-out giant slalom, and post your SkiMovies online in 10 of 13 destinations. There are other ways to earn Badges: you get a Badge if you buy a ski pass from one of the BMW xDrive Partner ski areas; by skiing down selected routes at the BMW xDrive Cup destinations; you can get a Performance Badge for every 5,000 meters of altitude you cover; and you can earn the Webtour Badge by visiting www.bmw-xdrive-guide.com.

If you collect at least five Badges, you are entered into a draw for the K2 skis, and if you collect at least 15 Badges, you’re in the running to win a BMW X1. Overachievers can go for the grand prize – the person who collects the most badges wins a one-week BMW Ice Fascination driver training course in Sweden. To find out more about entering the contest, visit www.bmw-xdrive-cup.com.