The third Hyundai Super Bowl ad features the Genesis Coupe… and if you believe everything you see, it can actually bring someone back to life
“Think Fast,” a 30-second spot that will play in the fourth quarter of the game, features Bob, a recurring character that will star in Hyundai’s social media plans. In the ad, Bob is driving his boss in his Genesis Coupe R-Spec. While in the middle of offering Bob some words of wisdom, the elderly boss falls unconscious. Bob doesn’t lose his head during this medical emergency – instead, he rapidly accelerates and stops his car repeatedly, performing a sort of Genesis CPR. There’s enough force to bring the boss back to life, who starts his speech right where he left off.
If you’re a fan of Bob’s, you can check out more “Bob’s High-Powered Business Tips” by visiting Hyundai’s YouTube Channel.
Check out “Think Fast” after the jump.
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