Will.I.Am Announces IAMAUTO, His New Startup Automaker

Will.I.Am Announces IAMAUTO, His New Startup Automaker

We have good news and bad news. The good news is, Black Eyed Peas’ superstar Will.I.Am is looking to enter the auto industry in order to bring jobs back to East Los Angeles, where he grew up. The bad news is, the car doesn’t look so good.

The vehicle, which debuted on The Tonight Show with Jay Leno is called IAMAUTO and at first glance, it appears to be a hopped-up tuner car gone wrong. Nonetheless, we love the fact that the artist is more interested in wanting to create jobs, investing money into a car company for the neighborhood he grew up in.

IAMAUTO was built with OEM Chrysler parts and features a Beats by Dr. Dre sound system. In Will.I.Am’s own words, “It’s sick, it’s really fresh.” We probably have other choice words to use to describe the car, but again, we love that the intentions are good and hope that it’s a successful venture, but we also hope Will.I.Am goes out and finds himself a new designer.

[Source: Rap-Up]

  • Rob

    Is this an April fools joke?

  • Mars

    Well, looks like all his projects are only as good as Black Eyed Peas. Those who like Black Eyed Peas, this is not a compliment.

  • Gabe

    Waco nuff said

  • Carl

    It appears to have gullwing doors and It looks like a Delorean, with a wide body kit.

  • Ashley

    I think it looks sweet, but can it go fast? If the handling and engine are wicked, I’d take one in black. Keep up the awesome Will.i.am!

  • Spencer

    @ Ashley, not likely since its made from Chrysler parts.

  • Shelby

    Spencer – nice call. Was about to say the same thing. What he needs to do is hire car enthusiasts like (well, me) that worked on building / designing FSAE cars. Functionality behind cosmetics, but nothing left to the accountants.

  • pabzz

    he has said it was inspired by his first car… a dolorean. and its more about creating jobs in a shithole to boost the economy than actually being a car to rival the big companies, i bet celebs will buy just to be a part of the cause

  • chris

    @pabzz his first car was a yellow Pontiac Fiero not a Delorean, He said he wanted his first car to be a Ferrari or a Delorean but he could not afford it so when he got his first record deal at 17 he bought a yellow Fiero and his mom took it away from him and didn’t let him drive it until he was 20

  • sean aurhammer

    will this car looks sick if i had the money which hopefully ill get in the future as im only 12. hope the company goes well and more stunning cars like this one r made!!!!!

  • Small jack

    I think will.i.am is doing a great thing but to all of you that think that he needs a new designer can do the other thing as it will look like a Lamborghini driving backwards down the road if it is siting behind you on the road

  • Travis

    if any of you all knew why it looks the way it does.. its because he wanted to make it look futuristic due to the fact that he was inspired by Back To The Future II. some may know.. some not. but those complaining about how it looks should understand it looks amazing for being what its supposed to look like. i personally think he is doing a great thing other than being like every other artist seeings how Dr. Dre and Ludacris both have their own headphone brands now too.

  • chirs

    That car was built and probably designed by West Coast Customs and he is taking credit for it and starting a company around it that is f’d up in my opinion. give credit to those who built your car Will. They built a corvette for him as well that he took credit for while on the show top gear. GET OUT OF THE CAR INDUSTRY AND STICK WITH YOUR MUSIC.

  • http://www.facebook.com/ID.1586936898 Shawn Dunwoody

    jeez, untangle your panties.

  • Rhop98406

    if its his money funding the car build … its his car.. and if you paid attention to the episode he designed the car you dip stick. he just didnt build it. i highly doubt Henry Ford build all of his Model T’s that he first created. its called manufacturing for a reason. 

  • Armquist884

    Looks a bit like what a modern Delorian would look like if the DMC12 was still around and in production. Definatly not the most eye catching car, but it looks cool

  • Superabound

    I think it looks amazing. Then again ive wanted a DeLorean since i was about 5 years old, same as Will.i.am.

  • http://profile.yahoo.com/FSUXTWRPEGKP65MW4WEAURGJQY Justin

    i love it!! too bad it will more than likely cost an arm a leg and your first born

  • Bhellwig09

    I think that the design is futuristic and clean. I love the doors that open up like the mercedes GL 55. I would absolutely LOVE one of his cars and the WONDERFUL fact that the money will go to workers from a run down part of town in LA, is quite honestly brilliant!! Fantastic job and I can’t wait to see the next production out of your company.

  • Mark

    There is nothing sleek about this car. It looks as if it should be an auto-bot. The front end is absolutely ugly. FYI I have been going to car shows before I could walk and that’s is over fifty years. Also my farther customized cars for a living in the sixties and seventies. That was before he worked for Disney’s Imagineering. 

  • Drrber5

    When does the thing get put into production and where does one sign up to apply for the company to help build it?

  • Aaabonds


  • Ebay

    Sorry, it is ugly. scrap the body. I think he is on to some thing.
     Now I will be realistic, The first thing most people think of in the hood is lazy and dishonest.
    So what is to guarantee the build quality? If you do this make sure you don’t fail because it will make decent people who already have a bad rap even worse. 

    I really hope this works.

  • http://www.facebook.com/aggiegraham Christine Graham

    all i know is that i want one of these

  • 123

    Ummm I don’t think you know this but he designed most of the car himself so telling him to get a new designer is kind of a stupid thing to say

  • At88mph

    Umm….that’s a DeLorean

  • Michael Troup

    You mean the Delorean with the 1990s Galant nose and the fiberglass ‘tuner’ kit? Sorry, Will, admire the idea, just not the execution. You should have paid Pininfarina or Giugaro to design it. 

  • Yinka7

    Ugliest thing on four wheels,Makes a Yugo look like a thing of beauty.

  • http://www.facebook.com/profile.php?id=644929210 Robert Keith Blair

    It’s a DeLorean with some plastic body panels, so now, he didn’t design it, he just altered someone elses classic design.  Like the author said, it’s just “a hopped up tuner”.  This is no different than someone putting ground effects on a Vette or a Camero…

  • Jojograb

    If and when does it come on to the market? What will it cost?

  • Adamthecarguy

    I agree the idea is spot on, but the design has too much deloren and futuristic masarati bi turbo looks from the 80’s. However the concept is there and I would love to help! The body should pull more from a lamborgini aventador for the look you want. Keep the gullwings!

    And throw out that Chrysler powertrain, go with a Japanese motorcycle engine company like yamaha that builds car engines as well. The only thing anyone remembers about the first ford taurea sho was that it was fast and had a yamaha v6 in it….

    Want to know more?
    Adamthecarguy @ yahoo

  • Jfuenteshstn

    How much? Where can I get one?

  • coupesarebest

    ya,well I think it is a great and beautiful masterpiece and can’t wait for it to come out.all of you people who don’t like it just don’t have a good taste in cars.

  • Connor-Harding

    It is made by west coast customs and it ia his take on a 2020 delorean and it is made from metal not plastic and it is an amazing machine

« Back

AutoGuide.com’s Monthly Overlay Newsletter Signup – By subscribing to our email newsletter, Entrants are eligible to win one (1) Amazon.com Gift Card (value of $100.00 USD). One (1) winner will be chosen every month at random and contacted by VerticalScope Inc.’s staff. *Amazon.com is not a sponsor of this promotion. Except as required by law, Amazon.com Gift Cards ("GCs") cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods at Amazon.com or certain of its affiliated websites. For complete terms and conditions, see www.amazon.com/gc-legal. GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates. No expiration date or service fees.


2. PRIZE: One (1) Winner will be randomly selected every month to each receive: one (1) $100.00 Amazon.com Gift Card (the “Prize Supplier”). Total approximate retail value of all prizes is approximately $100.00 USD. Prizes are not transferable and no cash or prize substitution is allowed. Prize package is awarded "as is" with no warranty or guarantee, either express or implied.

3. ELIGIBILITY: From the time of entry through the final date of prize fulfillment, each contest entrant and selected entrant must be a permanent lawful citizen and resident residing in the 50 United States or the District of Columbia or in Canada, and be twenty one (21) years of age or older. VOID IN PUERTO RICO, THE U.S. VIRGIN ISLANDS, IN ALL FOREIGN COUNTRIES OUTSIDE OF THE UNITED STATES, AND ALL OTHER U.S. TERRITORIES OR CANADA AND POSSESSIONS AND WHERE PROHIBITED OR RESTRICTED BY LAW. Employees, officers, directors, agents and representatives, of the Sponsor and the Prize Supplier and each of their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies, promotion partners and any entity involved in the development, production, implementation, administration or fulfillment of this Sweepstakes, and the immediate family members (e.g., spouse, mother, father, sister, brother, uncle, aunt, nephew, niece, grandparent, in-law, daughter and son, regardless of where they live) and persons living in the same household (whether or not related) of such individuals are not eligible to participate or win. Only one selected entrant per household. All decisions of the Sponsor with respect to this sweepstakes are final. The Sponsor shall have the right at any time to require proof of identity and failure to provide such proof may result in disqualification from the Sweepstakes.

4. ENTER BY INTERNET: You may enter this sweepstakes via the Internet by logging onto AutoGuide.com and subscribing to our email newsletter via the pop-up overlay.

5. SELECTION OF WINNER: One (1) Entrant will be selected by random selection who have subscribed to our email newsletter. The winner may be announced publicly on AutoGuide.com and will be contacted by VerticalScope Inc.’s staff. The winner will be required to provide a mailing address (that is not a P.O. box) to receive the prize which will be shipped free of charge.

6. ODDS OF WINNING: Odds of winning a prize are determined by the total number of eligible entries received.

7. RESTRICTIONS: The prize package consists of one (1) Amazon.com Gift Card with an approximate value of $100.00 USD. If prize cannot be awarded due to circumstances beyond the control of the Sponsor or Prize Supplier, no substitute prize will be awarded due to the unique nature of the prize. Sponsor and Prize Supplier shall not be liable to the winner or any person claiming through winner for failure to supply the prize or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulations(s), order(s) or request(s) prove(s) to be invalid), equipment failure, utility failure, internet failure, terrorist acts, threatened terrorist acts, air raid, blackout, act of public enemy, earthquake, war (declared or undeclared), fire, flood, epidemic, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond Sponsor's or Prize Supplier's control (collectively, "Force Majeure Event"). Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the performers/events, other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same.

8. CONDITIONS: By entering the Sweepstakes, entrants agree to be bound by the Official Rules, Terms and Conditions and that Sponsor has the irrevocable right to use in perpetuity entrants' names, user names, likenesses, photographs, voices, home mailing address, biographical and prize information, and entry materials, without notice to entrants and without compensation or obligation, in any and all media now or hereafter known throughout the world, in any manner whatsoever, to advertise and promote Sponsor, its products and services, the Sweepstakes, and for any other purpose except where prohibited by law. Entrant waives the right to assert as a cost of winning a prize any and all costs of verification and redemption or travel to redeem said prize and any liability which might arise from redeeming or seeking to redeem said prize. Sponsor is not responsible for fraudulent calls or emails made to entrants not by the Sponsor. If the Sweepstakes is not capable of running as planned by reason of damage by computer viruses, worms or bugs, tampering, unauthorized intervention, fraud, technical limitations or failures, any Force Majeure Event or any other cause which, in the sole opinion of Sponsor, could corrupt, compromise, undermine or otherwise affect the administration, security, fairness, integrity, viability or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole and absolute discretion, to cancel, terminate, modify or suspend all or any part of the Sweepstakes, and to select a winner from among all eligible entries received by Sponsor up until the time of such cancellation, termination, modification or suspension, as applicable. Sponsor reserves the right in its sole discretion to disqualify any individual that (i) tampers or attempts to tamper with the entry process or the operations of this Sweepstakes in any manner, (ii) violates the Official Rules, Terms and Conditions or (iii) acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK CIVIL AND/OR CRIMINAL PROSECUTION AND/OR DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Any expenses and receipt and use of the prize and federal, state and local taxes and fees applicable in connection with the prize awarded are the sole responsibility of the winner. An IRS Form 1099 will be issued in the name of the winner for the actual value of the prize received. This Sweepstakes is subject to all federal, state and local laws of the United States. VOID WHERE PROHIBITED. Sponsor, Prize Supplier, and their respective officers, directors, parent companies, affiliates, subsidiaries and advertising and promotion agencies, employees, representatives and agents are not responsible for and shall not be liable for (i) any injuries, losses or damages of any kind caused by a prize resulting from acceptance, possession or usage of the prize, or (ii) printing, distribution or production errors. Sponsor or its affiliates may rescind any promotion found to contain such errors without liability at its or their sole discretion.

9. SPONSOR: The Sponsor of this contest is VerticalScope Inc. (the owner and operator of AutoGuide.com), 111 Peter Street, Suite 700, Toronto, Ontario, M5V 2H1.

Subscribe to our email newsletter and automatically be entered to win.
*Restrictions apply. See offer for details

Get Breaking Automotive News, Reviews and Video in your Facebook Feed!

Already Liked