Home / Auto News / News article: 2013 Hyundai Azera Ads by Wes Anderson Previewed Ahead of Oscars - Videos - AutoGuide.com News
 |  Feb 24 2012, 9:31 AM

Film director, screenwriter, actor, and producer Wes Anderson is probably most well known for his Academy Award nominations for Best Original Screenplay for The Royal Tenenbaums and Fantastic Mr. Fox, which was nominated for the 2010 Academy Award for Best Animated Film. Now the producer has shared his talents with Korean automaker Hyundai on its new commercials for the upcoming Azera.

In the first commercial, titled “Modern Life”, the Wes Anderson-directed ad shows off the luxurious Azera interior that features front and rear heated seats, ventilated power front seats, ambient lighting system, Infinity or Dimension audio systems, iPod and USB input jacks, as well as Bluetooth hands-free connectivity. The other commercial, “Talk to My Car” has much more prevalent Wes Anderson influences featuring plenty of simply, yet effective visual effects. It focuses on Hyundai’s new Blue Link technology, which helps make driving safer, easier, and more fun. It keeps the Azera connected at all times and can help the driver find a close gas station, learn about mechanical issues, remind you about maintenance for your vehicle, call for assistance, or even find you your favorite restaurant nearby.

Watch the pair of Hyundai Azera commercials after the break and look for seven more Hyundai ads during the Oscar’s this weekend.

[Source: Adweek]

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  • Tom Cattell

    When will the 2012/2013 Azera pricing and availability be ready for purchase/delivery in San Diego County?

  • Colum Wood

    Here’s pricing:
    http://www.autoguide.com/auto-news/2012/02/2012-hyundai-azera-pricing-announced.html
    No word on when dealers will get them. Also, watch for the review on AutoGuide going live tomorrow morning!

  • Djjdjdhddj

    I hope you didn’t mean that it is Anderson’s FIRST commercial, because he has done a few before – AT&T and AmEx.