Ferrari had a good year in 2011, breaking the $2 billion Euro revenue mark for the first time in the company’s history.
A total 7,195 cars were delivered in 2011, a 9.5 percent increase from 2010 when only 6,573 cars were delivered to customers. Ferrari’s largest market continues to be the U.S., which accounted for 1,958 exotics in 2011. The greater China area managed to buy 777 cars, 500 of which went to China itself. The European market saw a good increase as well with Britain purchasing 574 Ferraris and Germany taking 705 cars.
“We can only be satisfied with these results,” said Ferrari chairman Luca di Montezemolo. “They were achieved against an economic backdrop that remains challenging, particularly in Europe. They are the fruit of heavy investment and a culture of innovation that covers all areas of the business.”
Ferrari seems optimistic going into the future, with the announcement of a mystery V12 powered car to bow at the 2012 Geneva Auto Show. For 2011 the company spent $279 million Euros on research and development.
Even the Ferrari museum located in Maranello, Italy registered a record number of visitors in 2011: over 240,000, with 60 percent visiting from abroad.