Ford B-MAX Revealed Before 2012 Geneva Motor Show

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Ford B-MAX Revealed Before 2012 Geneva Motor Show
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Unveiled before its 2012 Geneva Auto Show debut in March, the brand new Ford B-MAX mini-minivan (the term in Europe is mini MPV) showcases a couple new innovations from the American automaker.

Based on a tidy Ford Fiesta platform, the heart of the B-MAX is Ford’s clever 1.0-liter Ecoboost engine producing 123-hp while reaching an equally impressive 59 mpg. The tiniest powerplant of the Ecoboost family, the innovative direct-injected turbocharged engine is exclusive for the European market for now but will eventually make its way into the North American and Chinese markets as well. For those looking for something even more frugal than the Ecoboost, Ford also offers a diesel B-MAX fitted with a Durotorq TDCi engine.

To set the Ford B-MAX apart from the competition in its class, Ford approached the new mini-minivan with a focus on functional design. The B-MAX features wide-open access for drivers, passengers and luggage. Minimizing obstructions, the center B-pillars are integrated into the doors. Ford also promises to present supreme craftsmanship as well as high quality materials, flexible seating arrangements and class-leading cargo room.

Chairman and CEO of Ford Europe, Stephen Odell, said, “The B-MAX combines an exciting, innovative design with features that only previously have been found in bigger cars. It’s a brand new car that responds to the needs of an increasing number of customers who want more from their small cars.”

Stay tuned for more information on the C-MAX when Ford president and CEO Alan Mulally performs the unveiling at the upcoming 2012 Geneva Motor Show.

GALLERY: Ford B-MAX

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  • Charles

    It would be nice to get it in the states. It looks like the best competition for a Honda Fit.