Ford Mulls Shelby GT500 Mustang for Emerging Markets

Ford Mulls Shelby GT500 Mustang for Emerging Markets

There might not be a market for a V6 convertible rental car Mustang outside of America, but there is a demand for ultra high performance versions, like the new Shelby GT500 Convertible.

That, at least, is according to a Hau Thai-Tang, a man who should know. He is, after all, the executive director for global product programs at Ford. In an interview with Automotive News, Thai-Tang commented that he sees space for such a product in emerging markets like Brazil and China. After all, the new GT500’s 650 hp number puts it on par, or above, exotic sports cars that cost four times as much.

Built by the company’s Special Vehicle Team (SVT) unit, in the past such vehicles were only designed for America, but now on the performance brand’s 20th anniversary and Ford’s new “one-Ford” strategy of global vehicles, the thinking has chanced.

Thai-Tan admits there are already a lot of gray-market Mustangs in different countries throughout the world, where its seen as a halo car, even though its not sold there. Offering cars like the GT500 would not only allow Ford to profit directly, but it would also help build brand awareness.

GALLERY: 2013 Ford Shelby GT500 Convertible


[Source: AutoNews]