Home / Auto News / News article: Ford Threatens Legal Action Over Chevy Silverado Super Bowl Ad - AutoGuide.com News
 |  Feb 06 2012, 8:15 AM

Despite Ford’s efforts to stop GM, the apocalypse-surviving Chevy Silverado commercial aired last night during the Super Bowl.

According to GM, the advertisement was intended as a “good-humored” spoof on the Mayan calendar predictions. Depicting a band of Silverado owners that are navigating across a “completely over-the-top, outrageous version of the devastation and destruction predicted to occur this year by the Mayan calendar,” the ad also features giant attack robots, meteors, and frogs that are falling from the sky. The punch line is when the gang of Silverado owners realized one of their friends did not survive because they drove a Ford rather than “the longest lasting, most dependable truck on the road.”

Ford took issue with the ad and we now know what the company said in a formal letter sent to GM requesting for the ad to be pulled. Representing lawyer Lynne M. Matuszak wrote, “Ford demands that Chevrolet immediately cease and desist from making any unsubstantiated and disparaging claims regarding Ford’s pickup trucks.” Matuszak’s letter further demanded that GM, “permanently remove the commercial from its website, its YouTube and Facebook pages and any other internet sites.”

Ford’s letter then warned, “If Chevrolet does not comply with the above terms prior to the start of the Super Bowl, then Ford will take all appropriate steps to enforce and protect its reputation.”

Taking it a step further, Ford called out the Silverado’s safety record, noting that the 2012 Ford F-150 earned an IIHS Top Safety pick while the Silverado received less than impressive side impact, rear crash, and rollover results.

GM’s global chief marketing officer Joel Ewanick and GM are committed to broadcasting the ad and sharing it on YouTube. Joel Ewanick said, ”We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. The ad is a fun way of putting this claim in the context of the apocalypse. We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”

Like Coca Cola versus Pepsi, the clash of Ford vs. GM will last for many years to come. We will be expecting a humorous and entertaining rebuttal ad from Ford soon.

[Source: Detroit News]

Why not watch the ad again below:


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  • roy dunn

    well as ic an see ford can dish out insult but they can’t take insult very well in your face ford ha ha

  • bobbyd

    Farley at Ford should have kept his mouth shut. He actually drew media attention with his whining and demanding that it not to be shown. He is another Bob Lutz…and look what he did after not getting the top post at Ford…ran to GM with all our secrets. Idiots! Mr Mulally needs to put a muzzle on Farley. Whenever you are the leader…you will always have a target on your back. People like Ford for not taking the bailout…but Farley ruined our “Class” by his senseless whining!

  • bobbyd

    One more thing…agitators like J Jackson and Sharpton should protest how the black guy in the ad depicts himself as slow and totally oblivious to the all-white chevy guys slamming Ford. DAH! (LOOK AT HIS EXPRESSION)

  • LarryW

    Ford, should not have complained…rather they have a great line to go after GM in the add wars. Ford’s reputation when it comes to trucks is top of the line, and they can point to it. They can spoof the commercial what happened to Ed? He blew up in a Chevy Volt!

  • Haywood Jyablome

    Nice job Government Motors. Take some more Nobama bailout money DICKHEADS.