Tenacious Hyundai — the company that refuses to quit edging into niches, entering new segments and surprising consumers.
If you hadn’t guessed, they’re at it again. This time, trying to pitch the Genesis and Equus luxury sedans as fleet limousines at the International LCT Show in Las Vegas. Don’t feel bad if you’re unfamiliar with that too. As previously stated, this is niche stuff.
LCT stands for limousine, charter and tour operators. The International LCT Show is the largest gathering of people who build and use limos, so naturally Hyundai made an appearance there to push the goods according to the LCT website.
While limo services have traditionally relied almost exclusively on Lincoln Town Cars and Cadillac Escalades, Hyundai is hoping to break in by offering purchase incentives. The Genesis will come with a $3,500 discount, while the larger Equus’ price sheds $4,500.
Who knows, the next time you call for an airport limo a Hyundai could appear in the driveway.
GALLERY: Hyundai Equus Stretch Edition
[Source: Automotive News]