Hyundai Genesis Sub-Brand Denied by CEO

9
Hyundai Genesis Sub-Brand Denied by CEO

Plans are currently not in place to implement a Hyundai luxury sub-brand running with the Genesis nameplate, Hyundai America CEO John Krafcik confirmed to Ward’s Auto.

Earlier this month we reported that Hyundai boss Dave Zuchowski confirmed the possibility that “there’s a conversation going on within the company that says, ‘Does having the Hyundai badge on the premium vehicles sell more vehicles, or does it restrict us from selling more vehicles?”

Despite that, it seems the most recent conversation in Las Vegas with Krafcik points to the contrary, that in fact there won’t be a separate brand.

“We have no plan to change our Equus and Genesis retail approach – it’s working,” he said to Ward’s Auto.

Despite not having plans to differentiate the premium line which has relatively sky-scraping prices like the Equus’ $59,00 MSRP in contrast to their $12,545 sub-compact Accent, Krafcik seemed more positive on the possibility of an all-wheel drive Genesis in the future. Offering such a car would further expand their top-tier line which otherwise might have served as another reason to split the products apart.

“We believe we should have AWD on the next Genesis platform,” Krafcik said.

[Source: Ward’s Auto]

  • Collision of Souls

    Hyundai’s brand image is very good in Canada. Wouldn’t this be a great test market to launch the Genesis luxury brand in North America?

  • Johnathan Lewis

    How about leaving the equus and the genesis as a hyundai brand and start planing for the premium brand genesis so that there won’t be any contemplating in changing the equus and the genesis as a premium brand.

  • Big Mistake

    As a past Lexus, BMW, Acura owner I have a 2011 Genesis4.6.. it will be the last one. Not because of the car but the dealers service departments and Hyundai Corp. don’t seem to understand when you pay $45K dollars for a car there is an expectation that goes with it.

    They are still in the low rent mine set. No attempts are made to find intermittent troubles which can only be addressed by component replacement. I have a problem with the radio turning on by itself and I was told Hyundai will not replace the radio… “we’re not going to replace a thousand dollar radio unless we can make it happen”. So I end up with the defective radio.

    The thought of even spending $59,000 for an Equus and get this kind of customer service make my blood pressure explode.

    Volkswagen made a similar mistake when the left the VW on the grill of there $80,000 Phaeton.

  • Syrup

    I agree the service dept. is lacking. I bought the top O’ the line Sante Fe. The transmission went out and they would not honor the warranty, stating that all Hyundai vehicles MUST follow severe service schedule to be eligible for warranty service. This was confrimed with 12 state regional manager. I had to buy $1000 worth of parts for tehm to honor warranty with a rebuilt transmission. Their famous 10yr/100k warranty does not exist.

  • Andrew

    I’ve had an XG-300 from 2001 to 2009, and now I have a 4.6 Genesis. I agree that the service at the dealer is lacking. If I have the Hyundai luxury car, I should see better service.

  • Jamie

    Service is not a Hyundai issue, it’s a dealership issue and it sounds like many of you have had bad experiences. I have dealt with 3 separate dealerships over the course of my Hyundai ownership and have always been satisfied with their service departments.

  • Rob

    @ Big Mistake: Interestingly enough, if you were to choose and Equus you use the complimentary iPad to set up ALL service, which is free for 5 yrs./60K miles, just keep tires and gas in it.

    Re: radio, the factory warranty is 3 yrs./36k miles, so if they won’t do something with it, find another dealership who will. They send off warrantied items to Hyundai so they can research the problem and rectify it in future products

    @ Syrup: Sounds like your dealer tries to get by with as little warranty work as possible. The place I use has covered things they technically did not have to, at their discretion. As owner of 3 Hyundais, yes the warranty is legit, it’s just the dealer who may be not upholding their end.

  • Eli Gaffke

    @Syrup I am not sure which tranny the Sante Fe has, but I know that my Veracruz has a sealed tranny, no dipstick. It is supposed to be 100k miles before you have to change fluid or filters. But most trannies you are supposed to change the filter and fluid. I had a 2000 Elantra the manual tranny went out at 95k miles completely covered. Had a wheel bearing go out shortly before that and it was covered. Figured that a wheel bearing wouldn’t be covered, but it was.

  • Troy Jollimore

    You get what you pay for. I’d buy a Hyundai with full confidence in it, but if issues arise, I won’t be surprised. But even those that pay for the premium marques have been shafted by the dealerships and companies.

    Back on topic, I think it would be a bad move to spin off the brand. Honda, Toyota and Nissan did it with Acura, Lexus and Infiniti, but it probably just cost them more money. Mazda figured that out when they aborted their proposed Amati brand line. If the car makers left the names intact, but gave us the same products, we’d still buy them, and attach the same value to them. There’s a few people that think a name is everything, but not too many.

    The VW Phaeton was just too early for it’s time, MUCH too complex, and only looked like a larger Passat. If people are going to spend extra for your premium product, they usually will be an easier sell if they know others will recognize it.

« Back
SWEEPSTAKES – OFFICIAL RULES, TERMS AND CONDITIONS

AutoGuide.com’s Monthly Overlay Newsletter Signup – By subscribing to our email newsletter, Entrants are eligible to win one (1) Amazon.com Gift Card (value of $100.00 USD). One (1) winner will be chosen every month at random and contacted by VerticalScope Inc.’s staff. *Amazon.com is not a sponsor of this promotion. Except as required by law, Amazon.com Gift Cards ("GCs") cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods at Amazon.com or certain of its affiliated websites. For complete terms and conditions, see www.amazon.com/gc-legal. GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates. No expiration date or service fees.

1. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. AGE/RESIDENCY RESTRICTIONS, VOID WHERE PROHIBITED.

2. PRIZE: One (1) Winner will be randomly selected every month to each receive: one (1) $100.00 Amazon.com Gift Card (the “Prize Supplier”). Total approximate retail value of all prizes is approximately $100.00 USD. Prizes are not transferable and no cash or prize substitution is allowed. Prize package is awarded "as is" with no warranty or guarantee, either express or implied.

3. ELIGIBILITY: From the time of entry through the final date of prize fulfillment, each contest entrant and selected entrant must be a permanent lawful citizen and resident residing in the 50 United States or the District of Columbia or in Canada, and be twenty one (21) years of age or older. VOID IN PUERTO RICO, THE U.S. VIRGIN ISLANDS, IN ALL FOREIGN COUNTRIES OUTSIDE OF THE UNITED STATES, AND ALL OTHER U.S. TERRITORIES OR CANADA AND POSSESSIONS AND WHERE PROHIBITED OR RESTRICTED BY LAW. Employees, officers, directors, agents and representatives, of the Sponsor and the Prize Supplier and each of their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies, promotion partners and any entity involved in the development, production, implementation, administration or fulfillment of this Sweepstakes, and the immediate family members (e.g., spouse, mother, father, sister, brother, uncle, aunt, nephew, niece, grandparent, in-law, daughter and son, regardless of where they live) and persons living in the same household (whether or not related) of such individuals are not eligible to participate or win. Only one selected entrant per household. All decisions of the Sponsor with respect to this sweepstakes are final. The Sponsor shall have the right at any time to require proof of identity and failure to provide such proof may result in disqualification from the Sweepstakes.

4. ENTER BY INTERNET: You may enter this sweepstakes via the Internet by logging onto AutoGuide.com and subscribing to our email newsletter via the pop-up overlay.

5. SELECTION OF WINNER: One (1) Entrant will be selected by random selection who have subscribed to our email newsletter. The winner may be announced publicly on AutoGuide.com and will be contacted by VerticalScope Inc.’s staff. The winner will be required to provide a mailing address (that is not a P.O. box) to receive the prize which will be shipped free of charge.

6. ODDS OF WINNING: Odds of winning a prize are determined by the total number of eligible entries received.

7. RESTRICTIONS: The prize package consists of one (1) Amazon.com Gift Card with an approximate value of $100.00 USD. If prize cannot be awarded due to circumstances beyond the control of the Sponsor or Prize Supplier, no substitute prize will be awarded due to the unique nature of the prize. Sponsor and Prize Supplier shall not be liable to the winner or any person claiming through winner for failure to supply the prize or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulations(s), order(s) or request(s) prove(s) to be invalid), equipment failure, utility failure, internet failure, terrorist acts, threatened terrorist acts, air raid, blackout, act of public enemy, earthquake, war (declared or undeclared), fire, flood, epidemic, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond Sponsor's or Prize Supplier's control (collectively, "Force Majeure Event"). Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the performers/events, other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same.

8. CONDITIONS: By entering the Sweepstakes, entrants agree to be bound by the Official Rules, Terms and Conditions and that Sponsor has the irrevocable right to use in perpetuity entrants' names, user names, likenesses, photographs, voices, home mailing address, biographical and prize information, and entry materials, without notice to entrants and without compensation or obligation, in any and all media now or hereafter known throughout the world, in any manner whatsoever, to advertise and promote Sponsor, its products and services, the Sweepstakes, and for any other purpose except where prohibited by law. Entrant waives the right to assert as a cost of winning a prize any and all costs of verification and redemption or travel to redeem said prize and any liability which might arise from redeeming or seeking to redeem said prize. Sponsor is not responsible for fraudulent calls or emails made to entrants not by the Sponsor. If the Sweepstakes is not capable of running as planned by reason of damage by computer viruses, worms or bugs, tampering, unauthorized intervention, fraud, technical limitations or failures, any Force Majeure Event or any other cause which, in the sole opinion of Sponsor, could corrupt, compromise, undermine or otherwise affect the administration, security, fairness, integrity, viability or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole and absolute discretion, to cancel, terminate, modify or suspend all or any part of the Sweepstakes, and to select a winner from among all eligible entries received by Sponsor up until the time of such cancellation, termination, modification or suspension, as applicable. Sponsor reserves the right in its sole discretion to disqualify any individual that (i) tampers or attempts to tamper with the entry process or the operations of this Sweepstakes in any manner, (ii) violates the Official Rules, Terms and Conditions or (iii) acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK CIVIL AND/OR CRIMINAL PROSECUTION AND/OR DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Any expenses and receipt and use of the prize and federal, state and local taxes and fees applicable in connection with the prize awarded are the sole responsibility of the winner. An IRS Form 1099 will be issued in the name of the winner for the actual value of the prize received. This Sweepstakes is subject to all federal, state and local laws of the United States. VOID WHERE PROHIBITED. Sponsor, Prize Supplier, and their respective officers, directors, parent companies, affiliates, subsidiaries and advertising and promotion agencies, employees, representatives and agents are not responsible for and shall not be liable for (i) any injuries, losses or damages of any kind caused by a prize resulting from acceptance, possession or usage of the prize, or (ii) printing, distribution or production errors. Sponsor or its affiliates may rescind any promotion found to contain such errors without liability at its or their sole discretion.

9. SPONSOR: The Sponsor of this contest is VerticalScope Inc. (the owner and operator of AutoGuide.com), 111 Peter Street, Suite 700, Toronto, Ontario, M5V 2H1.

Subscribe to our email newsletter and automatically be entered to win.
*Restrictions apply. See offer for details

Get Breaking Automotive News, Reviews and Video in your Facebook Feed!

Already Liked