Mazda has been having some financial troubles recently and need something new to help them recover. The company hopes that this savior is a mini sized CX-5 (shown above) SUV offering. A miniature CX-5 is now under development, a Mazda insider told car advice, and is looking to capitalize on the current boom in small SUV sales.
The pint sized CX-5 will likely be called the CX-3, and will aim to take on the Ford Ecosport and the Opel Mokka on the global markets.“It is common sense [to build it]. We have to develop this vehicle, whether we call it CX-2, CX-3 or CX-4,” said a Mazda spokesperson. The CX-3 will share its platform with the Mazda2 city car.
The baby Mazda will be designed primarily for the European market, although Americans have shown that there is a demand for this type of vehicles on our shores as well. “We are now developing a more compact SUV [than the CX-5] – more for Europe and we must imagine emerging markets … Eastern Europe, South America, India,” said Mazda. The CX-3 may make its way to the US, but it will start its sales in Europe.
A small company like Mazda needs to be very pro-active in its vehicle market placement, and because of its recent economic downturn, there is no margin for error on this newest small SUV venture.