This is a fun advertising campaign, courtesy of Mercedes-Benz – and one that’s just for truck drivers.
To promote its new Actros truck model, Mercedes-Benz created ad stickers in the shape of a roof window showing the enthusiastic response of passengers (if the truck driver had been driving an Actros, of course). The unique part is that only truck drivers in raised cabs could see them. How’s that for target marketing?
A video shot in the Netherlands that features point-of-view of the ads through a truck driver’s eyes is available to watch after the jump. What do you think of this ad campaign? Let us know in the comments section below.
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