According to AMG boss Ola Kallenius, the expansion of the AMG line-up is greatly dependent to the sales performance of its specialized vehicles. “AMG is a financial company and runs with targets, just like every other company. These products can’t just be built for fun. We need a reasonable return to new fund projects.”
The past year for the Mercedes-Benz SLS AMG coupe proved to be a successful one. Not only have the sales provided AMG a return, but the “technologically fascinating” SLS succeeded in establishing the brand among the supercar elite as well. To this, Kallenius said, “Could we grow the family? Probably, yes, but that is not a decision we’ve made at this stage. What is clear is that we have entered a segment with an overwhelming reaction from customers and fans — and many of them are entirely new customers to AMG — so it would certainly be the right strategy to grow the AMG brand.”
We expect an entry level stand-alone AMG sports car to be on sale as soon as late 2013. With a projected price tag of £80,000, the two-seat coupe will likely receive power from an all-new 5.4-liter twin turbo V8 nesting in a front-mid-engine layout. Performance is expected to contest the Porsche 911 Carrera S with a 0-62 mph acceleration of 4.5sec and a top speed of 180mph. Engine variants, coupes and roadsters are expected as well.
[Source: Detroit Free Press]