New Toyota Camry Super Bowl Ad is Heartfelt

New Toyota Camry Super Bowl Ad is Heartfelt

What’s better than winning a brand-new 2012 Toyota Camry? Winning one for yourself and a friend!

Along with a Super Bowl ad, which will air during half time, Toyota is launching its “pay it forward” contest that is an extension of Toyota’s “Camry Effect” campaign. This social media campaign shared Camry stories and memories from the past 30 years from over two million Camry owners across the U.S.

The Super Bowl ad, called “Connections,” is a tip of the hat to the “Camry Effect” campaign, showcasing a variety of memories that have taken place in a Camry.

To enter the contest, you have to download the Shazam mobile app and then visit Once there, just follow the instructions to tag audio while the “Connections” ad is playing during the Super Bowl. If you can’t download the app, you can still enter – just go to the website and follow the on-screen instructions. You can enter the contest a day leading up to the Super Bowl debut of the commercial, as well as entering again by using Shazam or entering online when the spot airs live on Sunday. You’ll be in the running to win a new Camry for yourself and another for your best bud – a prize that’s valued of $53,000.

We’ve got the commercial for you to watch now, right after the jump.

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  • vince manze

    I love the idea of a really heart felt emotional spot in the middle of what will undoubtedly be another sea of outrageous multi-million dollar commercials trying to “out crazy” each other. I just didn’t think this was it. I didn’t feel anything – there was no memorable dialogue or action and there were too many shots of non descript people who looked like actors -bottom line — I didn’t believe it. Will be interested in seeing the recall.
    I prefer Chevy’s version “Chevy Runs Deep”. The spots I’ve seen deal with only one person’s experience – sometime things that happened – sometime things they were hoping would happen. They used less copy but more impact because the single subject focus and camera/edit techniques helped sell message and recall.
    But I still give both credit for being (smart? bold? courageous?)enough to try.