RAM Laramie Limited Adds Distinction: 2012 Chicago Auto Show

RAM Laramie Limited Adds Distinction: 2012 Chicago Auto Show

Ram‘s new Laramie Limited luxury package pickup bowed yesterday at the 2012 Chicago Auto Show in true American fashion: with a pretty girl smiling at its’ side.

“The launch of the Ram Laramie Longhorn edition gave us a boost in the ultra-premium pickup segment and exceeded our expectations,” said Fred Diaz, President and CEO of the Ram Truck Brand. “Ram Laramie Limited offers customers an even wider selection of luxury models. We expect a lot of interest in the Laramie Limited.”

The Laramie Limited is to be one of two high-end packages available from Dodge subsidiary, Ram. It offers customers the luxury found in their Longhorn version, but without the cattle rancher theme that might scare people away who don’t wear ten gallon hats.

Style-wise,  you get a body colored front fascia, fog lamps, a chrome grill and 20-inch forged aluminum wheels. All HEMI, Cummins, and Ram badges are also replaced by small “Limited” badges. Climb into the cab and you’ll find the interior dressed in leather and lined with greystone piping. The center stack wears a piano black high gloss and gets chrome vent rings with liquid graphite side bezels.

Luxury features are also abound here, including a remote start system, backup camera, a heated steering wheel, adjustable pedals and front vented seats to keep you cool on those hot summer days at the job site. Don’t worry, we won’t tell the guys you’re using them.

GALLERY: RAM Laramie Limited