Edmunds revealed that the commercial showed the greatest increase of traffic to the models page on their site. Using measurements at 7 different points during Sundays game, Edmunds found that the Fiat section of their site had a 138 percent rise in activity at the end of the game.
The effective commercial follows Abarth’s “Small, but wicked” catch-phrase, and is sure to catch your attention in just 60 seconds.
The Abarth is going to be hitting North America some time this year, featuring track-ready performance and small car fuel efficiency.
Check it out in the video below.
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