Home / Auto News / News article: Study Finds Women Better At Buying Cars Than Men - AutoGuide.com News
 |  Feb 24 2012, 3:01 PM

When it comes to car shopping, it turns out that men have quite a bit to learn from women. And no, it’s not because women, for the most part, love shopping – according to recent studies, it’s because they do their homework, ask questions and are more level-headed.

“Men tend to rely on what is assumed they know and what they believe they know,” said Sergio Stiberman, chief executive and founder of LeaseTrader.com. “When women approach car shopping, they believe in the importance of asking all the necessary questions, even if they think they might know the answers.”

It seems that to men, buying a car is a game – they revel in beating the car salesman at their own game. Women, on the other hand, have no interest in playing this game. They go in with research in hand and tend to be more concerned with a vehicle’s safety and reliability features, rather than how fast it can go from 0 to 60 mph.

The LeaseTrader.com analysis reports that 95 percent of women said during the shopping process, safety performance was their biggest issue, while 94 percent were concerned about the incident history of the vehicle. Men had other things on their minds – 83 percent said driving performance was a chief concern, followed by engine performance at 75 percent.

When it comes to looks, it’s no surprise that about 74 percent of men said aesthetics were important, ranking number three on the list of vehicle must-haves. Not so much for women – aesthetics only made it to number nine, with 46 percent of women citing it as an important factor.

As well, women are concerned about the quality of a vehicle. When buying an older model, women order vehicle inspections 67percent of the time, compared to 55 percent of men.

What do you think of these results? Do you think women are more car-shopping savvy than men? Leave us your thoughts in the comments section below.

[Source: MSN Money]

 

  • http://www.autoguide.com V10 Owner

    SO what your saying is, without men buying and building cars, every single car on the road would be a freaking Volvo.”aesthetics only made it to number nine, with 46 percent of women citing it as an important factor”. An ugly Volvo at that! Not a world I ever want to live in.

  • Amy T

    I believe Dudley Moore said it best in the movie Crazy People: “”Volvos, Yes they are boxy, but they’re safe.” According to the study, that ad campaign would have gone over well with the ladies. Personally, aesthetics would be at the top of my list. :)