Dodge is jumping on the bikini band wagon, but can you blame them? There’s no denying that sex sells, especially with most of the pickup truck crowd.
That’s why Ram pairing up with Sports Illustrated and releasing a teaser ad just makes sense. The 37-second spot features a slender woman clad in diving gear and a black bikini walking out of the ocean and pulling a cloth from a Ram pickup. Nearly all the footage focuses directly on the model. The ad actually cuts out before you see more than a silhouette, but it’s got us wondering what’s up the shirt sleeves over at the Ram division.
You can watch the video after the jump.
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