Home / Auto News / News article: Toyota Planning Life-Sized Monopoly Ride Expereince At Chicago Auto Show - AutoGuide.com News
 |  Feb 05 2012, 5:00 PM

Toyota‘s display at this year’s Chicago Auto Show is going to fun. That’s because the automaker is teaming up with Hasbro to bring the Toyota Hybrid MONOPOLY Ride Experience to show visitors.

A mini road course based on the Monopoly board game will be set up, which will take up 30,000 square feet of space. Professional drivers will take auto show visitors on a ride through an eco-friendly course inspired by the Monopoly game board. And don’t worry about being stuck with the lame shoe game piece – you’ll be driven along the course in either a Prius V wagon, a Camry Hybrid or a Highlander Hybrid. Along the way, players will learn about the features of Toyota hybrid vehicles, as well as take in iconic Monopoly landmarks and meet the Mr. Monopoly character.

“By incorporating design elements from the game into the Toyota Hybrid MONOPOLY Ride Experience, we are able to present the Toyota Hybrid Synergy Drive experience in a fun and unexpected way,” said Keith Dahl, Toyota’s National Engagement Marketing Manager. “This exhibit really gives fans of the game an innovative way to interact with our hybrid models.”

The 2012 Chicago Auto Show takes place February 8 to 19, and if you get a chance to go, it sounds like it’ll be worth your time to drop by Toyota’s game display.

See AutoGuide’s complete Chicago Auto Show preview here.