Toyota Prius c Demand in Japan Could Affect US Allocation

Toyota Prius c Demand in Japan Could Affect US Allocation

The overwhelming demand in Japan for the new Toyota Prius c (known as the Toyota Aqua Hybrid) could affect the number of vehicles the US receives when they start to arrive in March.

Toyota reported that they have received 120,000 orders in Japan for their new compact hybrid sedan, a number 10-times the 12,000 they were targeting per month.

The smaller compact hybrid, produced by Toyota subsidiary Kanto Auto Works Ltd. in the northern prefecture of Iwate, could see a boost in production from 240,000 a year to 320,000 a year. Currently a customer that orders the Aqua Hybrid in Japan will have to wait until at least July to get their vehicle, causing us to wonder how this will affect American availability.

“We haven’t set a sales plan for the United States yet, and so we can’t say how much the affect would be,” Toyota spokeswoman Amiko Tomita said. In the past, Toyota had no problems diverting Prius production back to its home country, leaving America with shortages. The Prius c could also be in high demand in America, with its fuel-efficient hybrid powertrain and its below $20,000 MSRP. Current Prius owners seeking the best bang for their buck might have no problems “trading down” to the smaller, more efficient, and cheaper hybrid.

GALLERY: Toyota Prius c


[Source: Autoweek]