Despite the dramatic explosion, folks didn’t seem to care very much for this year’s Daytona 500.
After experiencing the first-ever rain postponed race at Daytona, the event itself took a while to get started after a multi-car wreck on the first lap and then another two hour delay when Juan Pablo Montoya collided with a jet turbine track dryer, erupting into flames. Eventually, Matt Kenseth crossed the finish line to win the race.
Despite the multiple unforeseen surprises, or because of them, the 2012 Daytona 500 pulled a TV rating of 8.0, the race’s second lowest TV rating since 1995. According to Fox Sports, more than 11 hours of live coverage was provided over the span of three days. An average of 13.7 million viewers tuned in to watch the race, significantly lower than last year’s 15.6 million viewers.
In 1995, The Daytona 500 drew 11.4 million viewers for a rating of 7.8. The lowest TV rating since 1995 goes to 2010, when Fox only drew 13.3 million viewers for a rating of 7.7. Finally, the title for the highest rating belongs to the 2006 event, when NBC drew 19.4 million viewers and earned itself a rating of 11.3.
[Source: Inside Line]