There’s no doubt that the redesigned 2012 Volkswagen Beetle is sportier and less “bubbly” than the previous model, but is it really attracting more male buyers?
When Volkswagen released its New Beetle in 1998, it was clearly built for the female demographic with its cute, round body and flower vase. Try as it might, the German automaker was unable to shake that image over the last decade until the newer Beetle debuted.
“One of the goals, obviously, was to potentially attract a more-balanced buyer group,” said Tim Mahoney, VW’s U.S. chief product and marketing officer said. “We’re seeing that happen.”
According to sales statistics of the new 2012 VW Beetle that hit dealerships in September of 2011, 43-percent of its buyers in America are men. Compared to the 29-percent from a year earlier with the older model. In December alone, half of Beetle buyers were male compared to the 36-percent a year earlier.
Even still, we’re not convinced the “chick car” stigma is really gone. It’s still easy to imagine the ribbing you might get after pulling up to your buddy’s place in one of these.