Dodge‘s performance department, SRT, announced its 2013 Dodge Charger will be revealed during next week’s Sprint Cup race at Las Vegas Motor Speedway. A little more than a week ago, the first images of the new race car leaked from Penske Racing.
Thanks to a 2010 NASCAR summit held with all four participating automakers, the series decided racing cars should carry a brand identity and look more similar to their production versions. Because of this, the new NASCAR Sprint Cup Series 2013 Dodge Charger race car will look much closer in line and design language to the standard production Charger. According to SRT president and CEO Ralph Gilles, “The fans were like, ‘Hallelujah, finally the race cars look a lot like the cars I can buy and drive.’”
While the new 2013 Dodge Charger Sprint Cup car gets revealed next week, Penske Racing is currently the only team to field Dodge cars for the 2012 racing series and had just announced the end of its contract with Dodge after 2012 and a new partnership with Ford for 2013. Naturally, this threatens the chances of seeing the new Charger sprint car race next year
Despite the uncertainties, Penske Racing is actively participating in testing and development for the Charger. Penske Nationwide driver Sam Hornish Jr. was the first to test the new race car and said, “The car looks the best out of any of the new cars, that’s for sure. Nice sharp lines and you can see a lot of the street car in the race car. It brings the Charger’s identity back onto the racetrack.”
Look out for the new 2013 NASCAR Sprint Cup Series Dodge Charger at the upcoming Kobalt Tols 400 at Las Vegas Motor Speedway. It will be unveiled at the Neon Garage before the race begins.